Our Story

Toys“R”Us has always been the place where imagination lives.

Since opening our doors in Lebanon, our story has been built around one simple idea: bringing joy to every child and every family who walks into our world of play.

From iconic toys to the latest must-have trends, we’ve grown to become a trusted destination for parents seeking quality, variety, and a magical shopping experience.

Every day, our team works to create a place where children feel inspired, excited, and free to explore.

Our story is one of happiness, discovery, and moments that last — because toys are more than products… they’re memories.

Our Mission

Our Mission

Our mission is to make every childhood brighter by offering the best toys, experiences, and services under one joyful roof.

 

We aim to:

  • Deliver a fun, safe, and inspiring environment for kids of all ages
  • Provide parents with trusted, high-quality products
  • Introduce the latest innovations in play
  • Create memorable in-store and online experiences
  • Everything we do is driven by one goal: to help families play, learn, imagine, and grow together.
Our Vision

Our Vision

We envision a world where Toys“R”Us continues to be the number one destination for play — a place where every child finds something they love, and every parent feels confident in what they choose.

 

Our vision is to:

  • Lead the toy industry with innovation and creativity
  • Build a community centered around joy, imagination, and discovery
  • Expand our digital and in-store experiences
  • Inspire future generations through meaningful moments of play
  • We dream of shaping the future of childhood — We don't want to grow up.
Make Gifting Easy
3 Steps To Your Perfect Gift Registry
Create your gift registry and add all your favorite toys
01
Create your gift registry and add all your favorite toys
Share your registry easily with friends and family
02
Share your registry easily with friends and family
Receive the perfect gifts from your loved ones
03
Receive the perfect gifts from your loved ones
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